Yolo Rum Clear to Debut at WSWA Annual Convention and Exposition
Looking to Pit its Newest Offering Against Industry’s Best, Yolo Rum Heads for Orlando
Denver, CO, and Orlando, FL (April 14, 2017) – Yolo Rum’s newest addition to its line of premium spirits, Yolo Rum Clear, is set to debut at the Wine and Spirits Wholesalers of America 74th Annual Convention and Exposition, held at the Grande Lakes Orlando resort and hotel.
“We can’t wait to unveil this new line,” says Yolo Rum founder Philip Guerin, “and WSWA is the perfect place to do it—we’re going to turn some heads.”
WSWA is the trade association that represents wine and spirits wholesalers in the United States. Its mission is to further the interests of its members, which it does by representing them before Congress, courts, regulatory bodies, executive agencies and more. WSWA also provides lobbying at the state and federal level, public affairs initiatives, and networking opportunities for its membership. The WSWA Annual Convention and Exposition is the preeminent event of its kind in North America.
Yolo Rum is no stranger to industry expositions and competitions. It has received multiple Best-of-Class wins from Spirits of the Americas, won multiple gold medals at the Denver International Spirits Competition and taken home multiple gold medals at the Miami Rum Renaissance Festival.
At the heart of the Yolo Rum operation is master distiller Francisco “Don Pancho” Fernandez. Born in Cuba and operating out of the Republic of Panama, Don Pancho is the world’s most respected and honored ronero (that’s “rum blender,” for the layman). The recipient of hundreds of awards, Don Pancho
starts with rare sugar cane strains found only in Central America and the Caribbean. The resulting specially prepared sugar cane juice is fermented and distilled through a complex, five-stage series, and then Don Pancho goes to work, dictating how and how long the rum is stored before choosing the blends he crafts into dark or light spirits. Aging in charred American white oak barrels does the rest.
Yolo Rums are gluten free, with no added sugar or molasses and no artificial colors, flavors or preservatives, and the company produces its products using revolutionary environmentally sustainable processes.
Offering boutique quality at exceptional value, Yolo Rum is the ideal synthesis of ancient crafts and modern tastes, and Yolo Rum Clear looks to be a worthy addition to the best rum line in the world.