You Only Live Once… Don’t waste your time on other rum! Drink the best!
Learn all about Yolo Rum’s rich history, special process, sustainability efforts, brand founders and prestigious awards
Francisco “Don Pancho” Fernandez
From the hands of master distiller and rum blender, Francisco “Don Pancho” Fernandez to you. “Don Pancho” is the world’s most respected and honored “ronero”. Born in Cuba, where he began his quest for the perfect rum, he has gone on to receive hundreds of awards and has been acclaimed world-wide as the ultimate practitioner of his craft.
YOLO, Ltd., founded in Denver, Colorado, has established a partnership with the world’s premium rum producer, in Panama. It is a unique pairing that benefits rum aficionados searching for the ultimate rum experience. Now, directly from the master rum blender “ronero” Don Pancho, YOLO Ltd. is proud to introduce YOLO RUM GOLD, YOLO RUM SILVER, and YOLO RUM CLEAR. Yolo Rum has been created to meet a growing demand for quality rums in an exploding market. They are the perfect marriage of an ancient craft and modern tastes.
Yolo Rums are made from rare strains of sugar cane found only in small areas of Central America and the Caribbean. A specially prepared sugar cane juice is fermented and distilled through a complex, five-stage series of operations. Then “Don Pancho” Fernandez works his magic. He dictates how and for how long the rum will be stored before he decides which blends he will craft into either light or dark liquors. Under his watchful care, the aging of the rums in charred American white oak barrels takes care of the rest. And, finally, Yolo Rum is born.
Yolo Rum Gold is aged more than ten years in charred American white oak barrels. This creates the rich and tawny color and incredibly smooth, buttery taste in Yolo Rum Gold. It truly gives the rum connoisseur the satisfaction of sipping the finest rum in the world. Yolo Rum Silver is the premium rum for mixing. At once slightly and mildly dry, Yolo Rum Silver will quickly become the secret ingredient in your home bar. If you like vodka, you will love the sophistication of Yolo Rum Silver. Yolo Rum Clear is the perfect rum and the perfect price. Don’t let the value price fool you, this rum is so good it can be sipped strait, or it can instantly make your favorite rum cocktails taste better. Yolo Rum is pure rum made from the highest quality ingredients. Yolo Rum is gluten free, sugar free, and has no artificial colors, flavors, or preservatives.
Also of note are the added environmental benefits of the YOLO process. The sugar cane plant fiber is used to fuel the boilers that power the electrical turbines used at the factory. Any extra power goes into a grid for the general population. This revolutionary process has provided the distillery with a surplus of carbon credits.
Jessica Guerin, Francisco “Don Pancho” Fernandez and Philip Guerin
Jessica is a double masters recipient from the University of Central America (Jesuit). Her marketing expertise took her to the top of her field. She has worked for some of the world’s largest companies including Bayer, Pfizer, Arrocera San Francisco and now Yolo Rum.
Philip has produced, introduced, and established hundreds of products and brands. His experience and love for quality rum defines his passion for Yolo Rum.
Philip was interviewed by Steve Chavis from KUVO Jazz (Denver 89.3FM – part of the NPR digital network), and Philip shared some of the romantic back story to the origins of Yolo Rum during the interview, and revealed more on how the relationship with Francisco “Don Pancho” Fernandez came to be.
…To check out the interview…
Larry Ulibarri, Denver, CO
Larry is the famous lead personality on one of America’s most loved and funniest morning shows. Broadcast around the world from Denver, CO, he enjoys a tremendous fan base. Larry is the creative genius with the vision for the Larry Ulibarri Uncensored Podcast produced in Yolo Rum Studios. Larry continues to develop essential digital and video assets for Yolo Rum.
Yolo Rum Gold has won back to back awards for Best of Class in the Spirits of the Americas in 2013 and 2014. In 2014, Yolo Rum Silver won a gold medal in the Spirits of the Americas, and won a bronze medal in 2013.
So, what exactly is YOLO? What does it mean?
All three of the following definitions of YOLO are ones we live by at Yolo Rum:
You Only Live Once
2) Yolo Rum
“The standard that all rums should be held to.” ~ Francisco “Don Pancho” Fernandez | The greatest ronero
3) yolo [yoh-loh] interjection
“1. A prudent act of excellence. 2. Life’s balance of prudence and excellence.” ~ Yolo Rum
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